April 15, 2015

Blog

Solar Choice Article About The Super Lithium Battery

Word is getting out there!  Australia’s top battery is gaining more accolades from a variety of independent sources.

The Solar Choice website have written a fascinating article about our game-changing battery technology.  Well worth a read for the slightly more technical minded.

As you read the article, keep in mind what we are hearing from a number of installers.  They are telling us that the Tesla Powerwall 2 seems to be interminably delayed arriving in Australia.  Many of their customers are realising that there are excellent alternative options for those who don’t want to wait for a Powerwall, and who want to jump onto the energy storage bandwagon today!

You can find the article here.  Enjoy!

While on the subject of people writing articles in praise of our battery, a really switched on company in Brisbane also wrote about our battery on their Facebook page.  These guys have a lot of experience with many batteries, including, once again, the Tesla Powerwall, and yet, they are switching to promote our batteries.  Almost makes us want to blush!  Please click here to read!

The most affordable batteries in Australia!

Recent third-party report that lists our batteries as the most affordable in Australia.

Independent solar and renewable energy quoting website, SolarQuotes, has listed Ampetus Energy’s “Super” Lithium battery as the cheapest in Australia.

You can view the listing here for more details:

https://www.solarquotes.com.au/battery-storage/comparison-table/?prod=ampetus-super-lithium

Lithium vs Lead Acid

To understand what a “Super” lithium battery is, it’s worth reviewing what a lithium battery is. To do that, let’s contrast it with traditional lead acid batteries.

Made from a mixture of lead plates and sulfuric acid, lead acid batteries were one of the first kind of rechargeable battery, invented in 1859. Lithium ion batteries are a more recent invention, only becoming commercially from the 1980′s.

Lithium technology has become well proven and increasingly common for powering small electronics like laptops or cordless tools. But in 1996 a new formula for mixing lithium ion batteries was developed, called Lithium Iron Phosphate.

This technology has been progressing at lightning speed, providing a number of advantages over lead acid:

  1. More “Useable” Capacity: Unlike lead acid batteries, you can regularly use 90% or more of the rated capacity of a lithium battery bank, and sometimes more.
  2. Extended Cycle Life: Studies show that you could expect to see significantly more cycles out of a well-cared-for Lithium Iron Phosphate battery bank.
  3. Limited loss of voltage: In contrast to lead acid, partly discharged lithium batteries offer nearly the same output of voltage as fully charged batteries.
  4. Smaller and lighter: Lithium batteries are significantly lighter and smaller than lead acid, making storage easier.
  5. Fast & Efficient Charging: Lithium-ion batteries can be “fast” charged to 100% of capacity. Unlike with lead acid, there is no need for an absorption phase to get the final 20% stored. If your charger is powerful enough, they can also be charged extremely fast.
  6. Limited Waste: Lead acid batteries are less efficient at storing power. Lithium batteries charge at nearly 100% efficiency, compared to the 85% efficiency of most lead acid batteries. This can be especially important when charging via solar, when you’re trying to squeeze as much efficiency out of every amp as possible before the sun goes down or gets covered up by clouds. With limited roof & storage space for panels, this is critical to optimising every inch of wattage.
  7. Fewer Placement Issues: Lithium-ion batteries do not need to be stored upright, or in a vented battery compartment, and can often be assembled into odd shapes for easier storage.
  8. Zero maintenance: Lithium-Ion batteries are virtually maintenance free. A “balancing” process to make sure all the cells in a battery bank are equally charged is automatically achieved by the BMS (Battery Management System). Just charge ‘em up and you’re ready to go.

 What is a “Super” Lithium battery?

As you can see, there are significant advantages to using a lithium battery. But what exactly is a “super” lithium battery and why might you want one?

Think of it as the ‘super hero’ of battery technologies. Just like Superman could run faster and jump higher than us mere mortals, so too does the super lithium surpass even its fellow lithium batteries in almost every area.

Indeed, using cutting edge technology, scientists have built an even better – and cheaper – lithium battery. Here are some of its many advantages:

  • A staggering 27 year life expectancy – the longest life expectancy of any battery, delivering more than 10,000 complete cycles (charge/discharge)
  • An industry leading, unmatched 15 year extended warranty
  • The cheapest battery in the Australian market
  • SAFEST possible lithium chemistry and technology
  • The smallest and lightest lithium battery
  • Lightning fast and efficient charging Resilient to hot temperatures (Temperature range – 20°C to +55°C)
  • Easy to scale, as batteries can be chained together to scale up to any size

The ‘Super’ lithiums are available for purchase today from Ampetus Energy, the exclusive Australian distributors of this game-changing lithium battery.  This battery is very popular, so make sure to reserve yours today, before all stock is sold out.

Ampetus' Energy Pod Featured on Solar Choice

 

The word is getting out there.

Solar PV system brokerage and advice service Solar Choice has posted an excellent article about Ampetus Energy’s new Energy Pod energy storage device.

“The basic value proposition of Ampetus’ Energy Pod is that the device will allow a home to store solar energy during the day for use after the sun has set,” says Solar Choice analyst James Martin. “The Energy Pod is one of the most cost-competitive options currently available in Australia, and is likely to be attractive to homes wanting to increase their energy independence while saving money.”

Solar Choice also has an interesting article about Aquion’s new 24V offering.  With interest in energy storage at an all time high, thanks to companies like Tesla, who offer their Powerwall, and Ampetus, which offers a range of products, including our game-changing Energy Pod, there will be more and more interest in this exciting technology.

You can read the full article here.

Enjoy!

Cheap Energy Storage is here today!

The biggest difficulty that has historically faced the renewable energy industry is the challenge of storing solar and wind power at the time of generation in order to use when required. Energy storage has traditionally been too expensive to be economically feasible. This is about to change with the introduction of the game-changing “Energy Pod” energy storage system!

The recent hype over the Tesla Powerwall has motivated many people to evaluated energy storage systems, however most have concluded that the economic justification for energy storage just isn’t quite there yet. This has changed with Energy Pod. Energy Pod is an Australian designed system that is the most affordable, sensible solution on the market.

It comes in a budget-conscious 3 KW version, in a more powerful 5 KW version and in a 10 KW, 3-phase version. All three systems are exceptionally well costed, and are scalable, so you can start with a smaller storage capacity, and build up to a larger capacity as required.

Energy Pod comes with unparalleled intelligence, including an industry first – a voice user interface! Now you can literally have a chat with your home! This is a great educational tool which will inspire your family and friends and build environmental awareness in a fun way. The system monitors energy production, usage, and prioritises solar, batteries and the grid, in order to optimise your power savings.

The unit installs easily, and takes up a small amount of space. It is the equivalent of placing a small fridge in your garage.

Please Energy Pod – Soak up the sun – email version to see a brochure about this innovative unit, and then give us a call at 03 9507 2321 to discuss how simple it is to purchase or finance an Energy Pod for your home!

Ampetus Energy at Solar 2016 Conference in Melbourne

Ampetus had an extremely successful booth at this year’s Solar Energy Exhibition & Conference in Melbourne.

This year’s was the 54th time that the conference, organized by the Australian Solar Council, was held in Melbourne.

The exhibition is a showcase of the people, projects and products that are driving solar and storage to new heights of innovation and excellence.

The Ampetus booth was a bustling hive of activity, as we launched our game-changing Energy Pod complete, all-in-one energy storage system.

At Ampetus, we let our products do the talking (quite literally, as Energy Pod is the world’s first talking energy storage system).

The feedback from attendees at the show was exceptionally positive.  Consistently, we heard that:

  • Energy Pod’s price is unbeatably low
  • Energy Pod makes more economic sense than any other storage system
  • Energy Pod has the most advanced, coolest and most intuitive interface of any energy storage system on the market today.
  • Energy Pod has a very small footprint for the storage capacity that it contains
  • At 14 KWh of usable storage, Energy Pod packs in significantly more storage than its competitors
  • Energy Pod is the easiest system for installers to sell and install

In short: Energy Pod gives a lot more for a lot less.

Please click here to view some of the many benefits of the Energy Pod energy storage system.  Also, please click here, to view some of the technical specifications.

We hope that we can count on you to partner with us, as together we slash the cost of energy storage for Australia!

Setting up for the showOur booth

Another interesting article about Aquion Salt Water Batteries in Australia

salt-water-mouth-wash (1)The word needs to get out there!  Battery storage is gaining momentum in Australia, and we need to make sure that Aquion batteries, and Ampetus energy are front and center during the coming energy storage revolution.  Our very good friends at Solar Choice have written a fascinating article about our game-changing battery technology.  Well worth a read.

You can find the article here.  Enjoy!

It is possible to go off-grid on a budget - Latest Aquion Battery Case Study

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Customer Comment:

“I am so happy with the Aquion Battery system, it is the neatest, most compact, lowest maintenance array I have owned, and I have been using solar off-grid for about 8 years now. The batteries are hidden away in an underground wing of my house – no venting required!!”

L.B. 6/7/2015
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The Story in Brief:

This innovative, entirely off-grid home is literally built into a hill.

Power is generated by solar panels and then stored in 4 Aquion S20 batteries providing the home with a total of 9.4 KWh of storage.

The system is an extremely elegant an uncomplicated design.  The home is an average size 4 bedroom home. 

 

The Details:

Equipment used:

Batteries:

4 S-Stacks for a total of 9.4 KWh

Solar System:

9 – 250 watt solar panels in 3 strings of three, each three in series and then all 3 strings parallel into the regulator.

Inverter:

Outback 48 volt 3kw inverter, plus an Outback FM-80 Regulator.  The inverter was re-configured from default settings to 36 volts Low Battery Cut Off and 45 volts Battery cut in point.

System Design:

The system has no large isolating switch as are typically used on high amperage battery systems, but instead, 8x (2×4) simple 20 amp Clipsal circuit MCB4-120 breakers (4.5 kA) wired together and interconnected (breakers are DC compatible).  There is a backup generator with a 30 amp breaker.

Other energy savings measures:

All cooking and water boiling in the house is done with gas. There are 2 large LPG gas bottles.  One bottle lasts more than a year, and costs $120.  the hot water is from 20 evacuated tubes on the roof and stored in an off peak type tank in the house, no electrical or gas back up. Cold water is from a tank up the hill, gravity fed, creating close to domestic pressure, rain run-off from large shed. 

Ampetus CEO on Zero Emissions Radio Show Talking about Aquion Battery

Our CEO, Avrohom Jacks was recently heard speaking about the Aquion Hybrid Ion or AHI batteries.  Avrohom spoke about the unique battery chemistry (the batteries run off salt water) and the benefits that users receive from this game-changing battery, carried and proudly sold by Ampetus Energy, here in Australia.

You could listen to the fascinating interview here:

Aquion Energy, spun out of Professor Jay Whitacre’s research centre at Carnegie Mellon University USA, has developed a patented Aqueous Hybrid Ion (AHI™) chemistry, using unique saltwater electrolyte battery technology. Using abundant, nontoxic materials and modern low cost manufacturing techniques, Aquion’s AHI batteries are taking on the global energy storage challenge. The inherently safe chemistry of AHI batteries require no regular maintenance, little thermal management and have a very high cycle life at 100% Depth of Discharge.

Avrohom Jacks of Ampetus Energy is a Melbourne based system integrator using these AHI batteries imported from the US. Avrohom and his team design and build energy storage systems for everyday households so you can store your solar power when you actually need it and allow you to pay off-peak rates during peak time (time-shifting your loads).

Energy Storage - Why all the fuss now?

Electricity storage is in vogue.  We are on the brink of an energy storage boom and it is being predicted by the likes of Tesla, large electricity suppliers and, recently, my grandmother.  However, the current hoopla notwithstanding, is not actually mankind’s first foray into electricity storage.  We are essentially standing on the cusp of the second storage epoch.

To explain what I mean, let’s back up a few decades. The beginning of the age of nuclear power was the late ‘50s.  In 1960 less than 1 Gigawatt of electricity in total was generated by nuclear power plants. In the late 1980s, that figure had exploded to over 300 Gigawatts of electricity, constantly being pumped out of nuclear plants.

Now, here’s the thing about nuclear power plants.  Once you get them started, they don’t really have a dimmer switch.  You can’t run them at half or a quarter of their capacity. They either run at full tilt, producing electricity at their maximum volume, or they don’t run at all.  It’s a case of all or nothing.  In other words, once they are operating they supply a fixed quantity of electricity.

On the other side of the equation, households consume electricity erratically.  We draw power unevenly.  While some of us are turning on our toasters, others have them turned off.  We fire-up our air conditioners at different times, and we vacuum at all hours of the day and night.

So, when we try to match power supplied by consistent nuclear plants on the one hand with the variable demand of consumers on the other hand, you need some mechanism that sits in the middle to allow you to store the massive amounts of energy being supplied for when they will inconsistently be required by our households and businesses.  If you don’t do this, then a great deal of the power being generated is simply lost.

Enter energy storage.  That’s why at the same time that we were building nuclear power plants, we also built 140 Gigawatts of pumped hydro storage.  Pumped hydro systems literally use excess electricity to pump water up a hill when a power plant is producing surplus energy that no-one needs, and then allowing the water to flow downhill and drive a turbine that generates extra electricity when consumers are using a lot of electricity.

So, the challenge of dealing with variable demand and fixed supply was the catalyst to gigawatts of energy storage capacity.

Today, there is a huge and growing number of businesses and home owners who want to save money, depend less on the electricity grid, and play their part in tackling climate change.  To achieve this, they have installed heaps of renewable energy.  In this brave new world of renewable energy, the unsteadiness is not only on the demand side (as it was over the last hundred odd years) but now there is also tremendous unevenness in the amount of electricity that is being generated.  Think of solar panels that work hard when there is a lot of sun, and stop working when there is a cloud in the sky, or when the sun sets.  Think of windmills that rotate at varying speeds.

So, with the addition of variable supply to the variable demand uncertainty, the need for energy storage has increased exponentially.

Smart companies like Tesla, and my company, Ampetus Energy realize that the falling cost of solar coupled with progress in battery storage technology will transform the century old, centralised electricity grid. Households will have a renewed incentive to install solar. They will store the electricity they generate during the day and use it in the evening when electricity costs are high.

This is an idea whose time has come.  GTM Research predicts home battery storage will be a $1 billion dollar industry by 2018.  You can reap the benefits of this wonderful trend today.  Contact us at Ampetus Energy for your free, no-obligation discussion about how you can take advantage of the latest energy storage technology.

Why your iPhone doesn’t cost you $640 Billion! The case for cheap Energy Storage.

There is an old joke that has Bill Gates allegedly comparing the computer industry with the auto industry.

Gates says: “If General Motors had kept up with technology in the same way the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon.”

Although Gates probably never actually made that comparison, at least not on the record, there is definitely a very intriguing question underlying the witticism.

Why indeed has computer functionality improved exponentially, while, at the same time, the price of computers has dropped so dramatically?  Why does there seem to be a correlation between lower prices and increased computing power?  And, most relevant to the nascent energy storage industry, could the same forces be acting on the price and functionality of energy storage?

Before exploring the question of electricity storage, let’s take a quick look at another type of storage – data storage, and specifically the example of today’s high-end iPhone 6.  Apple’s smart phone is capable of storing a whopping 128 Gigabytes of information.

Now, let us compare the modern iPhone with Intel’s 3101 memory chip, which was introduced way back in 1968.  That piece of storage technology was cutting edge for its day.  It contained a total of 64 bits of memory. By way of comparison, in each iPhone, there are over one trillion bits!

The original price of Intel’s 1968 technology was $40, which works out to be around 63 cents per bit of data storage.

A single iPhone, built at 1968 prices would therefore set you back $640 billion!  And that’s just for the memory.  That price tag doesn’t cover any of the other cool technology that goes into the unit.

And yet, today, you get all that memory storage (and everything else) for a mere $500.  That represents more than a billion-fold decline in price over the past 40 years!

Let’s say that someone (I don’t know the pentagon perhaps?) in 1968 actually forked over the $640 billion for an iPhone.  The unit wouldn’t be much use to anyone.  With only one user, no one would write applications to sell on iTunes, no-one would be able to send a WhatsApp, or even play a multi-player game.  It wouldn’t be worth a cent, let alone the GDP of a small country. But, sell over 500 million of them at (somewhat) more reasonable pricing, and suddenly you create a flood of demand.  Now the world needs teams of factory workers, developers, marketers, and repair service personnel, which didn’t exist before this incredible community came to be.  Oh, and you can send a Snapchat.

The reason that computer technology seems to have outpaced the progress made with other technologies and yet simultaneously so spectacularly dropped in price, is because of the virtuous spiral that sees lower prices leading to more adoption of the technology, which in turn leads to new ways of using the technology, which leads to greater adoption, increased efficiencies of scale and, you guessed it, even more lower prices.

When a product is used by a few people, or even by hundreds of people, it just cannot deliver the stomach churning cost declines that a product that is purchased by hundreds of millions of people is capable of delivering.

I think that the same principles could, should and will be applied to the energy storage space. The more that storage technology (solar, batteries and everything else required to support energy storage) comes down in price, the greater the take up rate, and the greater the take up rate, the more the technology will come down in price.

At the same time that this virtuous cycle is getting started, traditional power generators will find that their markets for expensive, dirty power, will diminish.  Every household and business that uses renewables and storage to defect from the grid is one less customer willing to pay for traditional electricity supply.  To recoup the huge investments made in their expensive infrastructure, electricity suppliers will need to charge their remaining customers more for their power, which will make the ever falling cost of generating, storing and using your own power, just that much more attractive.

The businessmen and women who will profit the most from this game-changing trend are those that figure out how to lower their prices the quickest.  This may sound counterintuitive.  Surely you make more profit if you increase prices, and squeezing margins means you make less money, not more?  Sure, goes the conventional wisdom, discounting prices is sometimes necessary to retain market share, but it is not exactly a catalyst for hyper wealth generation.

Well, economic textbooks are filled with examples that defy this conventional thinking.

Let’s take oil for example.  During the first half of the 1800s lighting was expensive.  And I’m not talking about the cost difference between incandescent lighting and LED lighting.  In the early 1800s, if you wanted to light up the night, you would use candles and whale oil (Moby-Dick was published in 1851).  These were luxury items.  The super-rich could read at night – and the rest of us sat in the dark.  But by 1865, the price of forty-two gallons of petrochemical oil, barrel included, cost around $25.  Seven years later due to increased supply and improved distribution, the price of a filled barrel was under $10. Less than two decades after that, the cost had dropped to $3.36.

Whales around the world rejoiced.

The cost to read at night with kerosene lights dropped to a cent an hour, opening up the market for lighting (and books) to the world’s middle class.  This increased the standard of living for countless people.  It brought the benefits of ever cheaper heat and lighting to millions.  One can have all sorts of gripes about the environmental impact of petroleum, but one cannot deny that viewed from a purely economic perspective, cheaper prices transformed the way we live in many positive ways.

I would like to suggest that the same economic forces could be harnessed to heal the planet, and have the added advantage of improving the status of all our wallets at the same time.

I am the founder and CEO of an energy storage company called Ampetus Energy.  My experience in selling energy storage to our customers has shown that the economics of energy storage are still the largest impediment to mainstream adoption.

I created Ampetus Energy in order to slash energy prices and convert electricity users from consumers to prosumers.

My engineers are constantly looking for improved ways of storing energy.  We search the globe looking for the most cost effective, clean and reliable energy storage tools.

We will not rest until we have achieved our goal of making energy storage products less expensive than the most economical alternative currently in use.  But, we don’t want to stop there.  The cheaper energy storage becomes, the more the market will adopt it, and the more uses will be ingeniously developed for the abundance of clean power that will now be available, and Ampetus Energy will tirelessly work to bring these new and innovative products to our growing customer base.

I recently saw an example of what this future could look like.  A couple has taken their ranch totally off the grid.  They store energy that is generated from solar panels.  If you want to feel sorry for this couple because you think they live an ascetic lifestyle – don’t.

Their ranch is fitted out with hot tubs (yes that’s in the plural), powerful central air-conditioning, plasma TVs in almost every room, and on the holidays, they invite music bands and arranges concerts attended by hundreds of lucky guests.

Now, here is the clincher.  Not only is this couple able to maintain their energy intensive lifestyle, they still have excess energy left over to sell to their neighbours!

For the last two decades the focus has been on producing energy efficient appliances, reducing our reliance on fossil fuels, and generally thinking of energy conservation as a zero sum game.  We have been conditioned to believe that you can’t have your energy cake and eat it too.  Well, cheap energy storage will surely change that way of thinking.

When energy storage hits a price threshold that will catapult it into the mainstream, it will deliver a higher standard of living, it will reduce our monthly expenditures, it will heal our planet and it will create wealth and jobs that cannot even be imagined today.

If you don’t believe me, just google it (on your iPhone).

 

 

 

Why your iPhone doesn’t cost you $640 Billion: the case for cheap Energy Storage.

There is an old joke that has Bill Gates allegedly comparing the computer industry with the auto industry.

Gates says: “If General Motors had kept up with technology in the same way the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon.”

Although Gates probably never actually made that comparison, at least not on the record, there is definitely a very intriguing question underlying the witticism.

Why indeed has computer functionality improved exponentially, while, at the same time, the price of computers has dropped so dramatically?  Why does there seem to be a correlation between lower prices and increased computing power?  And, most relevant to the nascent energy storage industry, could the same forces be acting on the price and functionality of energy storage?

Before exploring the question of electricity storage, let’s take a quick look at another type of storage – data storage, and specifically the example of today’s high-end iPhone 6.  Apple’s smart phone is capable of storing a whopping 128 Gigabytes of information.

Now, let us compare the modern iPhone with Intel’s 3101 memory chip, which was introduced way back in 1968.  That piece of storage technology was cutting edge for its day.  It contained a total of 64 bits of memory. By way of comparison, in each iPhone, there are over one trillion bits!

The original price of Intel’s 1968 technology was $40, which works out to be around 63 cents per bit of data storage.

A single iPhone, built at 1968 prices would therefore set you back $640 billion!  And that’s just for the memory.  That price tag doesn’t cover any of the other cool technology that goes into the unit.

And yet, today, you get all that memory storage (and everything else) for a mere $500.  That represents more than a billion-fold decline in price over the past 40 years!

Let’s say that someone (I don’t know the pentagon perhaps?) in 1968 actually forked over the $640 billion for an iPhone.  The unit wouldn’t be much use to anyone.  With only one user, no one would write applications to sell on iTunes, no-one would be able to send a WhatsApp, or even play a multi-player game.  It wouldn’t be worth a cent, let alone the GDP of a small country. But, sell over 500 million of them at (somewhat) more reasonable pricing, and suddenly you create a flood of demand.  Now the world needs teams of factory workers, developers, marketers, and repair service personnel, which didn’t exist before this incredible community came to be.  Oh, and you can send a Snapchat.

The reason that computer technology seems to have outpaced the progress made with other technologies and yet simultaneously so spectacularly dropped in price, is because of the virtuous spiral that sees lower prices leading to more adoption of the technology, which in turn leads to new ways of using the technology, which leads to greater adoption, increased efficiencies of scale and, you guessed it, even more lower prices.

When a product is used by a few people, or even by hundreds of people, it just cannot deliver the stomach churning cost declines that a product that is purchased by hundreds of millions of people is capable of delivering.

I think that the same principles could, should and will be applied to the energy storage space. The more that storage technology (solar, batteries and everything else required to support energy storage) comes down in price, the greater the take up rate, and the greater the take up rate, the more the technology will come down in price.

At the same time that this virtuous cycle is getting started, traditional power generators will find that their markets for expensive, dirty power, will diminish.  Every household and business that uses renewables and storage to defect from the grid is one less customer willing to pay for traditional electricity supply.  To recoup the huge investments made in their expensive infrastructure, electricity suppliers will need to charge their remaining customers more for their power, which will make the ever falling cost of generating, storing and using your own power, just that much more attractive.

The businessmen and women who will profit the most from this game-changing trend are those that figure out how to lower their prices the quickest.  This may sound counterintuitive.  Surely you make more profit if you increase prices, and squeezing margins means you make less money, not more?  Sure, goes the conventional wisdom, discounting prices is sometimes necessary to retain market share, but it is not exactly a catalyst for hyper wealth generation.

Well, economic textbooks are filled with examples that defy this conventional thinking.

Let’s take oil for example.  During the first half of the 1800s lighting was expensive.  And I’m not talking about the cost difference between incandescent lighting and LED lighting.  In the early 1800s, if you wanted to light up the night, you would use candles and whale oil (Moby-Dick was published in 1851).  These were luxury items.  The super-rich could read at night – and the rest of us sat in the dark.  But by 1865, the price of forty-two gallons of petrochemical oil, barrel included, cost around $25.  Seven years later due to increased supply and improved distribution, the price of a filled barrel was under $10. Less than two decades after that, the cost had dropped to $3.36.

Whales around the world rejoiced.

The cost to read at night with kerosene lights dropped to a cent an hour, opening up the market for lighting (and books) to the world’s middle class.  This increased the standard of living for countless people.  It brought the benefits of ever cheaper heat and lighting to millions.  One can have all sorts of gripes about the environmental impact of petroleum, but one cannot deny that viewed from a purely economic perspective, cheaper prices transformed the way we live in many positive ways.

I would like to suggest that the same economic forces could be harnessed to heal the planet, and have the added advantage of improving the status of all our wallets at the same time.

I am the founder and CEO of an energy storage company called Ampetus Energy.  My experience in selling energy storage to our customers has shown that the economics of energy storage are still the largest impediment to mainstream adoption.

I created Ampetus Energy in order to slash energy prices and convert electricity users from consumers to prosumers.

My engineers are constantly looking for improved ways of storing energy.  We search the globe looking for the most cost effective, clean and reliable energy storage tools.

We will not rest until we have achieved our goal of making energy storage products less expensive than the most economical alternative currently in use.  But, we don’t want to stop there.  The cheaper energy storage becomes, the more the market will adopt it, and the more uses will be ingeniously developed for the abundance of clean power that will now be available, and Ampetus Energy will tirelessly work to bring these new and innovative products to our growing customer base.

I recently saw an example of what this future could look like.  A couple has taken their ranch totally off the grid.  They store energy that is generated from solar panels.  If you want to feel sorry for this couple because you think they live an ascetic lifestyle – don’t.

Their ranch is fitted out with hot tubs (yes that’s in the plural), powerful central air-conditioning, plasma TVs in almost every room, and on the holidays, they invite music bands and arranges concerts attended by hundreds of lucky guests.

Now, here is the clincher.  Not only is this couple able to maintain their energy intensive lifestyle, they still have excess energy left over to sell to their neighbours!

For the last two decades the focus has been on producing energy efficient appliances, reducing our reliance on fossil fuels, and generally thinking of energy conservation as a zero sum game.  We have been conditioned to believe that you can’t have your energy cake and eat it too.  Well, cheap energy storage will surely change that way of thinking.

When energy storage hits a price threshold that will catapult it into the mainstream, it will deliver a higher standard of living, it will reduce our monthly expenditures, it will heal our planet and it will create wealth and jobs that cannot even be imagined today.

If you don’t believe me, just google it (on your iPhone).